I didn’t set out to write a book or build a brand. I just wanted to save the stories that fade too fast or get buried under busy schedules and everyday chaos.

Dad Lore was born during a tough season, after I lost a job I loved. I started writing the stories that shaped me, first for myself, then for my kids. Because when they ask what I was like at their age, I don’t want to give them a shrug. I want to give them something real. Something they can laugh at, learn from, and pass on.

The book came first.
The gear followed.

Because Dad Lore isn’t just about stories, it’s about identity.

It’s for the dads who show up, who carry scars, and who still bring the wisdom that makes life interesting.

The shirts, hats, and gear aren’t just merch, they’re badges of honor.

So whether you’re grabbing the book for your own shelf or gifting the gear to a legendary dad in your life...

Do it now.
Start a tradition.
Celebrate the legacy.